Based on the concept and technical implementation standard of Web 3.0, a new social software - LAOKE. "This product is a blockchain application ecosystem based on blockchain applications. It is a user-led social application. LAOKE is a social Dapp focused on building to access Web3.0 and explore the metauniverse world. It has end-to-end encrypted chat and innovative functions to provide secure, private and free social services for global users. At the same time, it establishes a social-based application ecosystem. LAOKE has many innovations based on social applications, For example, NFT-based virtual image, blockchain-based friend rating credit system, decentralized incentive advertising network, payment network, etc. The decentralized advertising incentive system of LAOKE is completely different from the traditional Internet advertising, that is, all the benefits of the articles and advertisements that users can see belong to users. "